CORPORATE LOGO

Rationale of Logo

The logo, inspired by the vibrant yellow-coloured lightning symbolising power and energy and the three horizontally placed line-pillars incorporating the State’s colours, represent the core business of the Company that is power generation, transmission and distribution. This defines Sarawak Energy Berhad.

The yellow lightning denotes the letter “S” for “Sarawak”, with it unique strike pose, signifying electricity and power generation which is Sarawak Energy’s main core business activity thus thrusting itself as the State’s flagship energy and utility group.

The three identical horizontal line-pillars symbolize the letter “E” for “Energy” depicting power transmission and the three phases of electricity interpreted as the harmonious unison of a smart-partnership between Sarawak Energy and the stakeholders vis-à-vis the government and the rakyat, in generating power and providing electricity needs for the state and region at large hence, complementing the development of Sarawak.

The red line-pillar symbolises energy, power, strength as well as determination. These epitomize Sarawak Energy’s goals and endeavours in the State's economic growth and pursuing regional and global power needs.

Yellow, being the State’s dominant colour, is depicted on the middle line-pillar and denotes leadership and professionalism of Sarawak Energy’s role as a stable and responsible corporate citizen and playing a pivotal role in Sarawak’s rapid pace of development.

The black pillar represents integrity, commitment, responsibility and resources, which are vital qualities for any aspect of sustainable corporate and individual life, and we at Sarawak Energy, always value these qualities and strive to inculcate these significant traits in our undertakings.

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